Justap
End-to-end design of an outsourcing platform for freelancers and small businesses.
About Project
JusTap - Outsourcing Simplified for Small Business Owners
JusTap enables users to manage everything from work requests to progress tracking and feedback in a seamless one-stop workflow.
The platform supports efficient communication and transparency between clients and freelancers through various SaaS features.
My Role
Product Design, UI/UX Design
Team
CEO&Product Manager, Product Designer(Me), Engineer
Duration
6 months - current
Tool Used
Figma, Adobe Creative Suite, Strapi, Heroku, Cloudflare
Business Impact & Metrics
Revenue Growth
2.2X
Customer Adoption Rate
98%
Project Turnaround Time
7-10 days → 1-3 days
Customer Retention
One-time projects →
6-month long-term
Overview
What is JusTap & How it works
Problem
Small Business Pain Points:
Limited budgets
Difficulty managing time
Lack of diverse expertise
These challenges make it hard for small businesses to efficiently outsource and manage projects.
Key Problem to Solve:
“How might we help small business owners find and manage reliable outsourcing partners efficiently, even with limited resources?”
Solution
JusTap simplifies complex outsourcing workflows by providing an intuitive and responsive UI that allows users to manage their tasks with minimal effort.
1. Dashboard & Service Details
A centralized dashboard with pop-up modals provides users a clear view of ongoing projects and detailed service information, ensuring transparency.
2. Request Creation & Transparent Pricing
Users can easily create work requests while viewing clear pricing upfront, helping small businesses manage budgets and expectations effectively.
3. Expert Matching & Progress Status
The platform connects clients to verified experts suited for their needs and offers real-time progress updates, boosting trust and satisfaction.
4. Comment & Feedback System
Built-in communication tools facilitate ongoing feedback between clients and freelancers, improving collaboration and quality control.
Research Methods
To ensure our design decisions effectively address real user needs, we conducted thorough research combining qualitative and quantitative methods.
Interviews
20
Beta Testing
25
Research Findings
User Quotes
Paint Point & Needs
Key Pain Points Identified
These recurring themes from user interviews revealed clear patterns of challenges that small business owners consistently face when managing outsourced projects.
Limited Budgets
A small business might not have the financial resources to hire additional staff or invest in necessary tools and technologies.
Time Management
Small businesses often have a small team juggling multiple responsibilities, meaning less time available to focus on individual tasks.
Lack of Diverse Expertise
Small business owners might lack specialists in specific areas, requiring individuals to take on multiple roles beyond their core competencies.
Personas
Understanding who drives our design decisions
Design
User Flow and Information Architecture
For JusTap, the user flow and information architecture were carefully crafted to support the primary goals of simplifying outsourcing project management and enhancing user trust and efficiency.
Left: User Flow / Right: Information Architecture
Design
Low-Fidelity Wireframes
“Focusing on flow, simplicity, and development efficiency”
The low-fidelity wireframes for JusTap were designed to validate the overall user flow and ensure the platform felt simple, intuitive, and easy to navigate. At this stage, the focus was not on visual details but on defining how users move through core tasks from service discovery to project management.
Design
Design System at JusTap
The JusTap design system is a foundational framework that enables our design and development teams to create a cohesive and scalable user interface across the platform. It standardizes core design elements such as typography, colors, icons, spacing, and interactive components like buttons and forms.
Solution #1
An integrated all-in-one dashboard that lets clients view all services at a glance.
All-in-One Dashboard & Service Detail
Pain Point: Small business owners can’t afford multiple tools or hire extra staff.
Solution:
All-in-one dashboard powered by a subscription model.
Clients can request any service included in the subscription, regardless of pricing tiers.
Service Detail modals provide clear scope, deliverables, and process info.
Outcome:
Faster, simpler outsourcing workflow.
Reduced back-and-forth communication between clients and freelancers.
Solution #2
A streamlined request system that collects project details upfront and provides transparent pricing.
Request Form & Pricing Transparency
Pain Point: Small business owners struggle to submit requests efficiently while keeping costs clear and under control.
Solution:
Clear request form that gathers all project details upfront.
Transparent pricing displayed before submission → clients know costs in advance.
Click-to-request workflow reduces manual back-and-forth.
Outcome:
Clients can submit requests quickly and confidently.
Accurate quotes minimize confusion or miscommunication.
Saves time for both clients and freelancers, enhancing productivity.
Solution #3
Centralized comment and progress tracking system to keep clients and freelancers aligned.
Comment & Progress Tracking
Pain Point: Small business owners struggle to identify the right professional for each task.
Solution:
Tasks automatically assigned to qualified freelancers.
Inline comments enable direct communication at each stage.
Progress bars and timestamps show task status and next steps.
Automated updates keep clients informed without extra effort.
Outcome:
Clients can confidently work with assigned professionals despite lack of personal expertise.
Faster feedback loops and fewer errors.
Improved communication, clarity, and project efficiency.
Final Design
Outcomes
What I achieved
✔️ Launched outsourcing platform for Heyboss
✔️ Led end-to-end product development
✔️ Conducted user research, beta testing, and product validation
✔️ Collaborated with cross-functional teams in agile cycles
Outcomes
Engagement and Business Growth
✔️ Platform Adaptation Rate: 98%
✔️ Total service requests 450+
✔️ Revenue growth X2.2
✔️ Customer Retention: One-Time ➝ 6 Month to Long-Term
✔️ 3 Days Saved on Average Response + Completion
What I Learned and Next Steps
Focus on What Matters Most
Through this project, I learned the importance of identifying what brings the most value to users within a limited timeline.
Customer constraints: the lack of clarity around past service requests.
Priority:
Building a dashboard > Sign up page
Finding the Right Market Fit
Beyond user research, I also focused on understanding the product’s unique value in the market and how it stands apart from competitors.
Product evolved from
freelancers ↔ clients
freelancers + AI ↔ clients
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