Hello again! I’m Lina 👋

I’m a product designer with 6+ years of experience creating scalable, data-driven, and inclusive experiences. I specialize in B2B and AI-powered products, designing workflows and systems that simplify complexity, improve consistency, and drive measurable outcomes.

I’ve led end-to-end design for multiple platforms, including a B2B workflow and operational system, an AI-powered content generation tool, and a client-freelancer management platform. My work focuses on building scalable design systems, streamlining complex workflows, and integrating automation that balances efficiency with user control.

I approach design through system thinking, combining user-centered insights, business goals, and technology considerations to deliver outcome-driven solutions.

Outside of work, I enjoy painting, playing tennis, biking around NY/NJ, capturing the ☁️☀️🌊 through photography, and exploring sustainable and accessible design practices.

A mural painting of a hand with clouds in it, set against a red brick wall background.
Sunset over a harbor with boats docked to the right, a pier extending into the water, and a city skyline with tall buildings in the background.
View of a sports field during sunset with pink and purple clouds in the sky, illuminated floodlights, and empty bleachers.
A colorful painting of a harbor at sunset with boats docked and a cloudy sky reflecting orange, yellow, and blue hues on the water.
A rocky shoreline at sunset with cloudy sky and a lighthouse on a breakwater to the right, distant city lights on the left, and the ocean in the middle.
Lina Kim
Sunset over a lake with trees on the horizon, water reflecting the sunlight, and a paved walkway in the foreground.
A family of Canada geese walking along a brick pathway by a body of water, with city buildings and a pier in the background.