About

Designer who thinks
in systems.

I’m a Product Designer focused on AI-powered products, enterprise workflows, and systems thinking. I help teams simplify complex operations through research, experimentation, and product strategy, turning fragmented workflows into products people trust and businesses can scale.

My work sits at the intersection of user research, business goals, and AI capabilities. I design systems that reduce operational complexity, improve decision-making, and create measurable outcomes.

How I work.

[ 01 ]

Research before assumptions

I start from what people actually do, not from what the brief assumes.

[ 02 ]

Systems before screens

Map the workflow first. The interface gets obvious once the system is clear.

[ 03 ]

AI supports people

AI should amplify decisions, not replace them. Users stay in control.

[ 04 ]

Measure what matters

Success gets defined before the work starts, in metrics and behaviour.

[ 05 ]

Design for long-term value

Built for the version a team can still maintain a year from now.

Where I’ve been.

2026–Present

Olliz

Product Designer

Designing an AI-powered marketing platform that turns brand assets into personalised content workflows. Focused on AI interaction patterns, onboarding strategy, and product validation ahead of launch.

Olliz

2024–2025

JusTap

Product Designer

Led end-to-end product design for a B2B service operations platform. Cut turnaround from 7–10 days to 1–3 and contributed to 2.2× revenue growth through workflow redesign and product improvements.

JusTap

2023

NJSBDC / Sapphire

Web / Marketing Designer

Designed websites and marketing collateral for small business clients, turning each business's services into a clear, consistent presence across web and campaign work.